OSCARS: ABC's Broadcast Up From Last Year In Early Ratings

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With host Seth MacFarlane, a Best Picture win for Argo and a lot of music, last night's Oscars were up from the 2012 show. In fact, the 85th Oscars saw the ABC broadcasted ceremony hitting its highest rating since 2007's show (see historical data below). Based on metered markets data from Nielsen, last night's Academy Awards drew an averaged household rating of 26.6 with a 41 share. The 8:30 PM to 12:05 AM ET broadcast saw a 4% boost from last year's 25.5/38 with Billy Crystal hosting. It probably didn't hurt that six of the nine Best Picture nominees have topped $100 million at the box office this year. The 2013 show was the highest rated Oscars since 2007's 27.7/42 when Ellen DeGeneres hosted. Last night's show hit its peak during the 10 ' 10:30 PM time period when it got a 27.5/41. Among the 18-49 demographic, Sunday's broadcast received a 15.7/40 in Nielsen's Local People Meters, also up from last year. Time-period adjusted fast nationals ratings are expected later this morning, and we'll update then. In the meantime, check out the historical Oscar data here:

2013 26.6/41
2012 25.5/38
2011 24.6/37
2010 26.5/40
2009 23.3/35
2008 21.9/33
2007 27.7/42

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