FRIDAY PM: What a crazy day. First came this morning's bomb scare phoned into the Carmike Cinema chain. Then a consulting firm Screen 
Engine poll finds 17% of filmgoers are still reluctant to head to theaters, only slightly better than the 21% recorded four weeks ago right after the Aurora movie theater shooting. (The surveys found that teenagers, particularly females, were most reluctant to go to the movie now.) At least there's no more Olympics. But will post-10 PM screenings still be weak? The result is that domestic box office grosses were all over the place Friday. Matinee trends and early evening numbers are no longer a reliable predictor of Friday outcomes. When I saw weekend estimates swing from up to down nearly $10M in just a few hours, I waited for clarity. There are unusually good CinemaScores for the newcomers which will help word-of-mouth: Millenium/Lionsgate's #1 film The Expendables 2 snags 'A-' from audiences, Sony's #3 Sparkle gets an 'A', and Focus Features' #4 Paranorman scores 'B+'. Add in strong holdovers The Bourne Legacy from Universal in #2 place and The Campaign from Warner Bros in #5 (both down only -53% from last weekend), and it's a crowded but good $125M weekend ' +5% from last year. Refined numbers and full analysis in the morning. Here's the Top Ten based on Friday estimates:
1. The Expendables 2 (Millenium/Lionsgate) NEW [3,316 Runs] R
Friday $11.5M, Weekend $30M
2. The Bourne Legacy (Universal) Week 2 [3,753 Runs] PG13
Friday $5.4M, Weekend $17.2M (-53%), Cume $69.8M
3. ParaNorman (Focus Features) NEW [3,429 Runs] PG
Friday $5.3M, Weekend $15.3M
4. Sparkle (Sony) NEW [2,244 Runs) PG13
Friday $5.0M, Weekend $15.5M
5. The Campaign (Warner Bros) Week 2 [3,255 Runs] R
Friday $4.3M, Weekend $13.1M (-53%), Cume $51.4M
6. The Dark Knight Rises (Warner Bros) Week 5 ]3,157 Runs] PG13
Friday $3.1M, Weekend $10M, $10.4M, Cume $409.2M
7. The Odd Life Of Timothy Green (Disney) Week 1 [2,598 Runs] PG
Friday $3.0M, Weekend $10.3M, Cume $14.5M
8. Hope Springs (Sony) Week 2 [2,361 Runs] PG13
Friday $2.6M (-42%), Weekend $8.5M, Cume $34.4M
9. Diary Of A Wimpy Kid (Fox) Week 3 [2,737 Runs] PG
Friday $1.1M, Weekend $3.1M, Cume $37.9M
10. Total Recall (Sony) Week 3 [2,434 Runs] PG13
Friday $800KM, Weekend $2.5M, Cume $50.8M
Editor-in-Chief Nikki Finke - tip her here.
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