'Paranormal Activity' Producer Scares Up New Haunted House Business

(Los Angeles, September 6, 2012) Blumhouse Productions, the multi-media production company behind highly-successful and terrifying movies like the Paranormal Activity franchise, Insidious and the upcoming Sinister, announced today The Blumhouse of Horrors (www.BlumhouseOfHorrors.com), an innovative and frightening haunted house experience in the heart of downtown Los Angeles.

Blumhouse's Los Angeles-based movie production team is using its expertise in horror film production, storytelling, and movie set design to transform the Variety Arts Theater into a fully-immersive and chillingly intense Halloween attraction. The Blumhouse of Horrors will be open to the public Thursday through Saturday
throughout October, and the entire week of Halloween.

Jason Blum, founder and CEO of Blumhouse said: 'Blumhouse is passionate about telling scary stories in entirely new ways and we are taking everything we have learned from our film production experience to create a one-of-a-kind Haunted House in downtown L.A. We are excited to kick-off October with The Blumhouse of
Horrors.'

In addition to The Blumhouse of Horrors, premiering later that month from Blumhouse are Sinister, directed and co-written by Scott Derrickson and starring Ethan Hawke for Lionsgate/Summit on October 5th, and Paranormal Activity 4 on October 19th for Paramount Pictures.

Visitors will tour the twisting corridors of an eerily haunted theater whose stage was home to one of the world's most deranged, dark art magicians during the heyday of 1920s vaudeville. That is, until one tragic performance when his assistant climbed into a magical box and vanished forever. The theater was shut down instantly and permanently closed to the public ' until now.

Filled with terrifying sights, sounds and smells, The Blumhouse of Horrors will bring visitors face-to-face with the ghostly spirits of the magician and his disciples -all of whom continue to hone their craft, on the lookout for volunteers for tricks that could end in disappearance or death.

The Blumhouse of Horrors is taking over the 88-year-old Variety Arts Theater building, located at 940 South Figueroa Street, between 9th and 10th Streets. Once known as 'The Playhouse,' the building hosted performances by industry greats like Laurel & Hardy and Clark Gable and featured speeches by historical figures like Eleanor Roosevelt and Dorothy Parker. The event provides rare access for visitors to explore one of Los Angeles' most historic and well-preserved cultural sites.