Thursday, August 30, 2012

'Lawless' Opens #1 Wednesday With $1.1M

Box Office WeekendThe Weinstein Company's R-rated outlaw drama Lawless opened in the dog days of August in 2,565 theaters Wednesday. Its $1.1M was good enough to narrowly edge out two-week-straight #1 The Expendables 2 from Millenium/Lionsgate. I'm surprised TWC didn't platform the pic before taking it out wide this Labor day weekend. 'What usually happens for a Wednesday opening is that you can get around 12.5 times that number for the 6 days Wednesday through Monday which would put us at $13.5M,' a Weinstein exec tells me. 'Anything $12 million or better would be pretty good all things considered. So I think we would be very happy with that number.' The Weinstein Company bought U.S. rights to the film at Cannes 2011 and have partnered with both Sean Combs' Revolt Films and Ron Burkle's Yucaipa Films. This gritty bootlegger tale based on real-life Prohibition figures reteams The Proposition team of director John Hillcoat and screenwriter Nick Cave. It stars Shia LaBeouf, Tom Hardy, Gary Oldman, Guy Pearce, Jessica Chastain, and Mia Wasikowska. Tracking on the film has been decent particularly with males aged 17-34.

Editor-in-Chief Nikki Finke - tip her here.



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