Sunday, August 19, 2012

'The Expendables 2' Tops Crowded Box Office With $10.5M Friday/$28M Weekend, 'Bourne Legacy' $5.4M/$16.8M, 'Sparkle' $4.5M/$14.0M, 'Paranorman' $4.5M/$13.4M

SATURDAY AM UPDATE: What a crazy Friday. First came that morning's bomb scare phoned into the Carmike Cinema chain. Then a consulting firm Screen Box Office WeekendEngine poll finds 17% of filmgoers are still reluctant to head to theaters, only slightly better than the 21% recorded four weeks ago right after the Aurora movie theater shooting. (The surveys found that teenagers, particularly females, were most reluctant to go to the movie now.) At least there's no more Olympics. But post-10 PM screenings were still weak after I first reported the phenom last weekend. The result is that domestic box office grosses were all over the place. Matinee trends and early evening numbers were no longer a reliable predictor of Friday outcomes. When I saw weekend estimates swing from up to down nearly $10M in just a few hours, I waited for clarity which never came. So last night's numbers had to be revised downward this morning. There are unusually good CinemaScores for the newcomers which will help word-of-mouth: Millenium/Lionsgate's #1 film The Expendables 2 snags 'A-' from audiences and better scoring reviews but still can't beat the original's $13.3M Friday/$34.8M weekend opening. Sony/TriStar's #3 Sparkle gets an 'A', and Focus Features' #4 Paranorman in 3D scores 'B+'. Add in strong holdovers The Bourne Legacy from Universal in #2 place and The Campaign from Warner Bros in #5 (both had very acceptable drops from last weekend), and it's a crowded but good $125M weekend ' +5% from last year. Refined numbers and full analysis in the morning. Here's the Top Ten based on Friday estimates:

1. The Expendables 2 (Millenium/Lionsgate) NEW [3,316 Runs] R
Friday $10.5M, Weekend $30M

2. The Bourne Legacy (Universal) Week 2 [3,753 Runs] PG13
Friday $5.4M, Weekend $16.8M (-56%), Cume $69.4M

3. Sparkle (TriStar/Sony) NEW [2,244 Runs) PG13
Friday $4.5M, Weekend $14.0M

4. ParaNorman 3D (Focus Features) NEW [3,429 Runs] PG
Friday $4.5M, Weekend $13.4M

5. The Campaign (Warner Bros) Week 2 [3,255 Runs] R
Friday $4.1M, Weekend $12.8M (-52%), Cume $51.1M

6. The Dark Knight Rises (Warner Bros) Week 5 ]3,157 Runs] PG13
Friday $3.1M, Weekend $10.5M, Cume $409.2M

7. The Odd Life Of Timothy Green (Disney) Week 1 [2,598 Runs] PG
Friday $3.4M, Weekend $9.9M, Cume $14.2M

8. Hope Springs (Sony) Week 2 [2,361 Runs] PG13
Friday $2.7M (-42%), Weekend $8.7M (-41%), Cume $34.6M

9. Diary Of A Wimpy Kid (Fox) Week 3 [2,737 Runs] PG
Friday $1.1M, Weekend $3.8M, Cume $38.7M

10. Total Recall (Sony) Week 3 [2,434 Runs] PG13
Friday $1.0M, Weekend $3.5M, Cume $51.7M

Editor-in-Chief Nikki Finke - tip her here.



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