20th Century Fox Putting End Cards On Films Now To Explain True Cost Of Piracy

It's hard for Hollywood to explain to consumers about the losses to the movie industry caused by piracy. Especially when talking heads likestudio moguls and government officials try and fail. So kudos to Ted Gagliano, president of 20th Century Fox feature post-production, who began putting end cards on the studio's movies like this one. It's on Walden Media/Fox's Chasing Mavericks now in theaters. It explains the work and jobs involved in making movies and indicates how they will be lost through piracy. 'This is something we instituted starting with Taken 2,' 20th Century Fox distribution boss Chris Aronson tells me. 'I think it's a fantastic initiative and am glad we are doing it. More should.'

Related:
MPAA Tells Candidates That Anti-Piracy Measures Remain A 'Critical' Priority

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