FRIDAY 7:30 AM: My sources say Thursday late shows and Friday midnights were really big for Paramount's hit Halloween franchise. Looks like Paranormal Activity 4 will score around $4.5 million right out of the gate. That's in line with Hollywood's estimates for a $35M-$40M opening weekend which is more in line with PA2's hefty debut of $40.7M than PA3's even huger release of $52.6M. Meanwhile, MovieTickets.com reports that its domestic box office advance ticket sales for Paranormal Activity 4 accounted for over 65% of all transactions for Thursday. And nearly 5% of yesterday's total sales are coming from moviegoers who want to see the film in IMAX. Insiders also tell me that early international grosses from Thursday openings in Australia and Germany are higher than PA2 or PA3. 'Great results for a franchise that has stayed true to its roots and its microbudgeted approach!,' an exec gushes. The franchise has been kept on a tight budget and the back end deals have not been changed. What began as a $70,000 sleeper still costs only $5M now. Overall, the three Paranormal Activity installments have earned over $576 million worldwide on a combined budget of a little over $8M. Yowza! By the way, this is Paramount's first fictional live-action nationwide release since The Dictator in May. That's because the studio pushed off this summer's scheduled release of G.I. Joe 2 to 2013 in order to revamp the pic.
Related: Big Problems Behind G.I. Joe 2's Big Delay
Editor-in-Chief Nikki Finke - tip her here.
No comments:
Post a Comment